Identity & Packaging
WE BUILT PAPAYO A FULL IDENTITY — LABEL SYSTEM, CRATE AND CARTON ART, STALL BANNERS AND A VOICE THAT TALKS LIKE THE PEOPLE WHO DRINK IT. EVERY SURFACE CARRIES THE SAME THREE COLOURS AND THE SAME BIG FRUIT, SO THE BRAND READS AT FIFTY PACES AND SINGS AT FIVE. NO STOCK PHOTOS, NO QUIET CORNERS: IF IT DIDN’T TURN HEADS, IT WENT BACK TO THE GARAGE.
On the job
Naming · Identity · Packaging · Art Direction · Stall Dressing