Work→Luma Market

E-Commerce

Luma Market

Freetown2024

LUMA MARKET SOLD EVERYTHING THE BIG MARKET SOLD — RICE, CLOTH, PHONE CREDIT, SPARE PARTS FOR MACHINES NOBODY MAKES ANY MORE — BUT THE WHOLE SHOP LIVED ON ONE STREET IN FREETOWN. THE STALLS WERE FULL AND THE PHONES WERE SILENT. OUR JOB: PUT THE MARKET IN EVERY POCKET IN THE CITY, AND KEEP IT FEELING LIKE THE SAME STALL YOU ALREADY TRUSTED.

© 2026 — Studio Poda · hello@studiopoda.com

E-Commerce & Identity

WE BUILT LUMA A SHOP THAT WORKS THE WAY THE MARKET WORKS — FAST, LOUD AND PERSONAL. EVERY SELLER GOT A STALL WITH THEIR NAME OVER THE DOOR, EVERY PRICE SET BIG ENOUGH TO READ AT A GLANCE, AND EVERY ORDER KEPT SHORT ENOUGH TO FINISH ON A SLOW CONNECTION. THE SHOP RUNS LIGHT, LOADS FAST AND SHOUTS IN THE SAME COLOURS AS THE STALLS, SO A CUSTOMER WHO MEETS LUMA ON A PHONE SCREEN RECOGNISES IT FROM FIFTY PACES ON THE STREET.

On the job

Strategy · Identity · Web Build · Seller Tools · Art Direction

Tags

Web • Branding

Where To Next?

Hop In