Krio Kicks

KRIO KICKS STARTED AS A DUFFEL BAG — ONE FREETOWN-BORN SELLER IN NEW YORK MOVING SNEAKERS A PAIR AT A TIME, TAKING ORDERS BY VOICE NOTE ACROSS THREE TIME ZONES. NO SHOPFRONT, NO WEBSITE, NO NAME A CUSTOMER COULD SAY BACK TO HIM. OUR JOB: GIVE THE BAG A STOREFRONT, A NAME THAT CARRIES HOME INSIDE IT, AND A CAMPAIGN LOUD ENOUGH TO HEAR OVER NEW YORK.