Web Shop & Campaigns
WE BUILT KRIO KICKS A SHOP THAT MOVES THE WAY THE CITY MOVES. DROPS LAND LIKE ARRIVALS, EVERY PAIR IS SHOT ON CONCRETE INSTEAD OF WHITE NOTHING, AND PRICES SIT IN BIG TYPE WITH NO FINE PRINT HIDING BEHIND THEM. THE CAMPAIGN PUT THE SHOES ON FEET FROM HARLEM TO THE BRONX AND LET THE KRIO DO THE TALKING — SALONE ON THE TONGUE TAG, NEW YORK ON THE SOLE — AND THE FIRST DROP SOLD OUT BEFORE THE NEXT BUS CAME.
On the job
Naming · Identity · Web Build · Campaign · Art Direction